This module teaches a structured process for identifying, quantifying, and communicating the benefits of software-enabled solutions. 

Dive inside the mind of a customer. Unlock the success that comes with a happy clientele!

Students will learn to analyze consumer needs across multiple dimensions, measure economic impact, and create Benefit Cards to connect solution value to business outcomes.

This module introduces Solution Benefit Mapping, a method for aligning features with the customer benefits to determine the right formula for your business.

Students will also apply Whole Product Thinking to identify gaps, ensure expected value delivery, and differentiate solutions for target audiences.

This module introduces the seven fundamental value exchange models that form the core of software business models by defining how solutions are exchanged for money.

• Time-based access
• Transaction
• Meter
• Hardware
• Service
• Data
• Performance

Students will learn how each model creates unique technical architecture requirements and analyze real-world examples.

This module explores the strategic foundation of software pricing through the Profit Stream™ Pricing Model.

Done research and surveyed your audience? Are you sure that's all you need?

Students will analyze ten distinct pricing strategies including penetration, premium, competitive, dynamic, and value-based approaches, while learning to avoid common pitfalls like cost-plus and customer-driven pricing that can undermine profitability.