The design tool for building profitable software-enabled solutions.

The Profit Stream Canvas™ will help you build profitable software-enabled solutions.

The Canvas guides your team through the complete profit architecture of your solution --> value exchange, pricing, packaging, licensing, enforcement, and customer ROI --> so every decision is connected, documented, and defensible.

One canvas.  Every decision that determines whether your solution stays profitable.

The Profit Stream Canvas maps the complete profit architecture behind a software-enabled solution.  The value exchange, pricing, packaging, licensing, enforcement, and customer ROI are linked so every decision connects to the others instead of getting made in isolation.

That matters because sales, product, finance, legal, and engineering each own a piece, and a change in one element via a new tier, a licensing term, a discount policy, impacts the economics everywhere else. Handle them separately and profit leaks out. The Canvas gives every function the same picture to work from.

We built it from years doing this work ourselves as product managers, consultants, and trainers, watching where software businesses get pricing and packaging right, and where a good product loses money or underperforms for years before anyone takes action.

Use the Canvas to make a deliberate, defensible call on each of these dimensions and to see exactly which one to start with.