Pricing is more than just a number, and you're in danger if you think it's nothing but. Pricing is actually a strategic driver of profitability and product-market fit.

Students will learn how pricing decisions shape long-term business outcomes and how to think about pricing as an ongoing process rather than a one-time event through our industry and time-tested methods.

Explore the major pricing approaches and discover how to choose the best method for software and digital offerings. There is no one-size-fits-all, but we tailor every process to your needs.

Students will compare cost-plus, competition-based, and value-based models, and learn to select pricing metrics that align with customer value delivery.

Learn to read minds! Kidding, but not entirely.

Understanding your customers’ willingness to pay is key to setting the right price. Our workshop helps solve mysteries on what turns people away and what keeps them coming in. 

Students will practice gathering and analyzing market data, performing competitive benchmarking, and segmenting customers for differentiated pricing.

By this point in the workshop, you'll feel a lot more confident with the foundations. This module walks through the process of setting price points, creating tiers, and crafting packaging strategies-- putting the power in your hands. 

Students will design their own pricing structures, apply psychological pricing techniques, and ensure that pricing aligns with value perception. Students will create plans for running pricing experiments, managing pricing changes, and tracking key performance indicators for long-term success.