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Design Durable Profit. 

The commercial architecture system for software-enabled solutions. 

AI is rewriting the rules of software monetization. Per-seat subscriptions are breaking down. Hardware margins are thinning. The companies that design their commercial architecture now will set the terms. Everyone else will react. 


I build and sell software

SaaS and software companies whose monetization model is under pressure from AI, competition, or investor expectations.

Lets Design Better


I make products with software

Manufacturers and device companies building profitable software revenue streams alongside physical products.

Explore the Canvas 

I practice SAFe/Agile

SPCs, agile coaches, and consultants who understand Value Streams and want to bring Profit Streams to the business side of their organizations.

Develop Your Skills

Profit Streams™ covers the six dimensions that determine how your solution actually makes money — together. Across the entire solution lifecycle. Not just at launch.

 

Value ExchangePricing • Packaging • Licensing • Enforcement • Customer ROI

 

"We hired Applied Frameworks to help us redesign our pricing and packaging. The results have been amazing! CARR has increased by 35%, and new logos choosing an annual plan has increased from 20% to 65%, significantly improving cash flow and preparing us for our next phase of growth"

- Mark Visent
Founder & CEO Knowify

Our Clients Include:

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Siteimprove Logo
HAWK AI
Davita
OVO Energy

Profit Streams are a team sport

Both the Software Profit Streams book and the Profit Stream Canvas will help business leaders and teams involved in creating, pricing, selling, distributing, and licensing software-enabled solutions.

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Design sustainable profit with Software Profit Streams™

  • Fills the gap in the Business Model and Value Proposition Canvas
  • Replaces the old, boring books on pricing with a visually stunning book and practical insights
  • Shows how value streams must evolve into Software Profit Streams™

Unlock sustainable profit with Software Profit Streams™

 
  • Fills the gap in the Business Model and Value Proposition Canvas
  • Replaces the old, boring books on pricing with a visually stunning book and practical insights
  • Shows how value streams must evolve into Software Profit Streams™
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Resources

Access blogs, tools, and more to learn more about sustainable profitability.

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Profit Streams Podcast

The Profit Streams™ Podcast evaluates business models for software-enabled solutions, pricing and licensing, packaging and positioning, and decision making patterns for our audience of business leaders, product leaders, and investors.