Design Durable Profit.
The commercial architecture system for software-enabled solutions.
AI is rewriting the rules of software monetization. Per-seat subscriptions are breaking down. Hardware margins are thinning. The companies that design their commercial architecture now will set the terms. Everyone else will react.
I build and sell software
SaaS and software companies whose monetization model is under pressure from AI, competition, or investor expectations.
I make products with software
Manufacturers and device companies building profitable software revenue streams alongside physical products.
I practice SAFe/Agile
SPCs, agile coaches, and consultants who understand Value Streams and want to bring Profit Streams to the business side of their organizations.
Profit Streams™ covers the six dimensions that determine how your solution actually makes money — together. Across the entire solution lifecycle. Not just at launch.
Value Exchange • Pricing • Packaging • Licensing • Enforcement • Customer ROI
"We hired Applied Frameworks to help us redesign our pricing and packaging. The results have been amazing! CARR has increased by 35%, and new logos choosing an annual plan has increased from 20% to 65%, significantly improving cash flow and preparing us for our next phase of growth"
Our Clients Include:
Profit Streams™ are a team sport
Both the Software Profit Streams book and the Profit Stream Canvas will help business leaders and teams involved in creating, pricing, selling, distributing, and licensing software-enabled solutions.

Design sustainable profit with Software Profit Streams™
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Replaces the old, boring books on pricing with a visually stunning book and practical insights
Unlock sustainable profit with Software Profit Streams™
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Replaces the old, boring books on pricing with a visually stunning book and practical insights

Access blogs, tools, and more to learn more about sustainable profitability.
Profit Streams Podcast
The Profit Streams™ Podcast evaluates business models for software-enabled solutions, pricing and licensing, packaging and positioning, and decision making patterns for our audience of business leaders, product leaders, and investors.

