Profit Stream™ Design
.png?width=314&height=52&name=1%20DAY%20COURSE%20(1).png "3 Day Course")
The whole enchilada of pricing and licensing! Profit Stream™ Design paints a detailed picture, diving deep into the "hard stuff." Our workshops are engaging, easy to follow, and dare we say...fun. You'll play games, build Profit Stream™ Canvases, and maybe even argue (in a healthy way!) about monetization models.
Over the course of three days, Profit Stream™ Design will change your business' game. Less feelings of cash flushing down the toilet, and more "whoa, we're making MONEY!"
Expand your ability to design sustainably profitable solutions. Become a Certified Profit Streams™ Designer!
What is the Profit Stream Design course?
Everything Applied Frameworks has to offer.
This course unlocks the whole package that we have developed for you to revolutionize your business's profit.
How does it work?
The workshop combines interactive sessions, collaborative exercises, and conversations with your other participants to enable you to:
- Understand and use the Profit StreamTM Canvas to design a sustainably profitable software-enabled solution.
- Evaluate pricing choices so that you can apply what you learned to your own solutions.
- Understand how to construct a Customer ROI Model, including the Total Cost of Ownership.
- Identify the most significant opportunities to improve pricing and licensing.
How we make it stick...
🎯 Interactive games and discussions to apply our theories to your business
🎯 Case study examples to show you how this actually works
🎯 Visuals and mapping exercises to turn complex stuff into digestible pieces
🪡 Is Profit Streams™ Design the right fit for you?
Chief Product Officers who need to (re)design business models that generate profitable, sustainable software-enabled solutions
Business Leaders and PMs responsible for establishing pricing and licensing for software-enable products at any point in the lifecycle
Consultants delivering services to clients
Trainers starting their journey to CPS-T status
Product Managers who manage products that are enabled by software
Product Owners that need the skills to develop profitable, sustainable business models
Software & AI Startup Entrepreneurs
Pricing Managers who are new to software
Leadership Teams for small to mid-sized companies developing software-enabled solutions who need to establish a baseline understanding of pricing & licensing
❌ Who it’s not for…
Those with an attorney on hand to handle licensing
Companies not producing goods backed by software
Course Syllabus
3 day workshop.
Participants will apply the Profit Streams™ framework to analyze their current business models, identify new revenue opportunities, and align product decisions with long-term profitability.
Through guided activities, real-world examples, and collaborative design exercises, attendees will leave with actionable strategies and artifacts they can apply immediately to their product portfolios.
Learn the purpose, structure, and benefits of the Profit Streams™ framework. Capturing value delivery, pricing mechanisms, and key economic drivers are understandable and tangible with our Profit Streams™ map.
Students will gain a clear understanding of how profit streams connect product value, pricing, and cost structures to achieve sustainable profitability.
Examine a variety of recurring, transactional, and hybrid revenue models to uncover new opportunities and mold them to your personal needs.
Students will evaluate which models best fit their product strategy, customer needs, and market positioning.
Be guided through creating a profit stream that balances customer value and business outcomes -- the key to long term sustainability.
Students will design a target profit stream using pricing, packaging, and cost management levers, ensuring alignment with the overall business model.
Participants will learn methods for testing, validating, and refining Profit Streams™ designs before full rollout. Edit for mistakes and perfect the model for the business lifecycle, ensuring confidence when you take on the industry.
Students will develop an implementation plan with experiments, success metrics, and governance practices to monitor performance over time.
What will I get from participating?
This is a true working session with access to experts to help guide you during and after the workshop. During the session, you will create:
- Customer Benefit Analysis to identify tangible and intangible benefits.
- New pricing based on Pricing Strategy, Structure, Specifics, and Policies.
- A comprehensive plan for creating a Customer ROI Model.
- An understanding of how to communicate new prices, manage existing accounts, and adopt a continuous approach to sustainable pricing.
- Actionable strategies on how to revolutionize your profits (not just a fancy slide deck!)
- Long lasting success for your business!
What do I get after the course?
Participation in the workshop also includes:
- Certification as a Certified Profit Stream Designer (CPS-D)
- A copy of the Amazon Bestseller Software Profit StreamsTM
- 1-year membership in the Profitable Software Community.
Upcoming Classes
Check the registration pages for early bird and group discounts. Review the registration page for timezones and durations.
| Organization | Date | Time Zone | Venue | Language | Trainers | Price | Registration URL |
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August 27 - 29, 2025 |
CET |
Remote | English | Gregor Schulte | 2.990 EUR | Register |
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September 30 - October 2, 2025 |
CET |
Remote | English | Gregor Schulte | 2.890 EUR | Register |
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November 17 - 19, 2025 |
CET |
Remote | English | Gregor Schulte | 2.890 EUR | Register |
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