Design Durable Profit.
The commercial architecture system for software-enabled solutions.
AI is rewriting the rules of software monetization. Per-seat subscriptions are breaking down. Hardware margins are thinning. The companies that design their commercial architecture now will set the terms. Everyone else will react.
I build and sell software
SaaS and software companies whose monetization model is under pressure from AI, competition, or investor expectations.
I make products with software
Manufacturers and device companies building profitable software revenue streams alongside physical products.
I practice SAFe/Agile
SPCs, agile coaches, and consultants who understand Value Streams and want to bring Profit Streams to the business side of their organizations.
Profit Streams™ covers the six dimensions that determine how your solution actually makes money — together. Across the entire solution lifecycle. Not just at launch.
Value Exchange • Pricing • Packaging • Licensing • Enforcement • Customer ROI
"We hired Applied Frameworks to help us redesign our pricing and packaging. The results have been amazing! CARR has increased by 35%, and new logos choosing an annual plan has increased from 20% to 65%, significantly improving cash flow and preparing us for our next phase of growth"
Our Clients Include:
Profit Streams™ are a team sport
Both the Software Profit Streams book and the Profit Stream Canvas will help business leaders and teams involved in creating, pricing, selling, distributing, and licensing software-enabled solutions.
Design sustainable profit with Software Profit Streams™
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Replaces the old, boring books on pricing with a visually stunning book and practical insights
Unlock sustainable profit with Software Profit Streams™
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Replaces the old, boring books on pricing with a visually stunning book and practical insights
Access blogs, tools, and more to learn more about sustainable profitability.
Profit Streams Podcast
The Profit Streams™ Podcast evaluates business models for software-enabled solutions, pricing and licensing, packaging and positioning, and decision making patterns for our audience of business leaders, product leaders, and investors.
The design tool for building profitable software-enabled solutions.
Six dimensions. One shared system. Across the entire solution lifecycle.
The Canvas guides your team through the complete profit architecture of your solution — value exchange, pricing, packaging, licensing, enforcement, and customer ROI — so every decision is connected, documented, and defensible.
Replace this diagram with your actual Canvas image when available.
A pricing problem is rarely just a pricing problem.
Most software companies treat the six dimensions of profit architecture as separate decisions — made by different teams, at different times, without a shared model. The Canvas brings them together.
The Canvas is the center. These are the resources that orbit it.
You don't need all of them. But they're designed to work together — from recognizing the problem, to running the initiative, to building a permanent capability in software.
If you recognize your pricing model has stopped reflecting the business — exceptions multiplying, discounting as habit, metrics added to explain what should be obvious — Drift names what is happening and tells you what to do about it.
Read Drift →The step-by-step guide to running the initiative the Canvas structures. Seven chapters. Seven templates. A sequence for going from 'I've been handed this initiative' to 'the organization has adopted a new model.' Companion templates are in the section below.
Get the book →The full intellectual framework behind the Canvas — why value precedes packaging, why packaging precedes pricing rules, how the solution lifecycle shapes every decision. By Luke Hohmann and Jason Tanner. If you want the methodology behind the sequence, this is it.
Get the book →The Canvas and the templates in this book are working tools — files and frameworks you manage manually. Horizon Profit Streams is where they will live as a permanent, collaborative software system. Track the roadmap at appliedframeworks.com/horizon.
Coming soonSeven templates. Built to use, not just read.
If you have the book, these are your working tools. Download them individually or as a complete set.
Don't have the book yet? Get How to Manage a Pricing Initiative →
The Canvas covers six dimensions. You don't have to design all of them at once.
Start with the dimension where the pressure is highest — usually Pricing or Packaging. The Canvas shows you what the other decisions depend on so you can sequence the work.
| If your pressure is… | Start here |
|---|---|
| We need to reprice our product | Start with Value Exchange and Customer ROI. Chapter 1 of How to Manage a Pricing Initiative walks through this. Template T1 → |
| Our packaging is a mess | Start with Packaging — map capabilities to segments first (Template T3) before designing tiers (Template T4). Chapter 2 of the book. |
| Sales is discounting everything | Start with Pricing Rules. You need the policy layer, not a new rate card. Template T5. Chapter 3 of the book. |
| We're moving from perpetual to subscription | Start with Licensing and Value Exchange together. These dimensions are interdependent in a monetization model transition. The full Canvas is the right tool. |
| We have AI and don't know how to price it | Start with Value Exchange — what does the AI actually do for the customer in economic terms? Then Pricing. Build the model from the value up. |
Companies that redesign their profit architecture — not just their pricing.
(up from 20%)
We redesigned our pricing and packaging with Profit Streams. CARR increased by 35%. New logos choosing annual plans went from 20% to 65%.
A client story from a manufacturer or device company is needed here. Outcome framed in software revenue, recurring revenue transition, or margin improvement terms. Replace this block when sourced.
Ready to start? Choose the path that fits where you are.
Three paths. One page. Choose the one that matches where you are.
Horizon Profit Streams is where the Canvas lives in software. Coming soon. Track the roadmap →