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SOFTWARE PROFIT STREAMS™

Profit Curves

Revenue, profit, and investments


Software-enabled businesses will always be investing in some aspect of operations until the solution is completely decommissioned. As the solution evolves, investments shift from a focus on new customers to maximizing profit from existing customers.

  • The total investment in a solution focused on new customers, profit engine, and operations changes based on the economics of the solution.
The total amount invested in attracting new customers in the growth phase may increase even if the percentage of the total investment in new customers is decreasing.
 
Get the Software Profit Streams book to explore other curves and how to improve them.
 
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