Design Durable Profit.
The commercial architecture for software and software-enabled solutions.
AI is rewriting the rules of software monetization. Per-seat subscriptions are breaking down. Hardware margins are thinning. The companies that design their commercial architecture now will set the terms. Everyone else will react.
Every company has two versions of itself — the one your teams are building, and the one your customers actually experience in your offers, packaging and pricing. Profit Streams® closes the gap.
Portfolio Management • Customer Value Exchange • Pricing • Packaging • Licensing • Customer ROI • Solution ROI • Profit Engine
Sample Profit Stream® Users
Leadership and Collaboration
Reduce portfolio complexity, increase product ROI, build capabilities across functions, and remove friction to GROWTH
Profit Streams® Canvas
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Map solutions, product and features to customer benefits and influence buying behavior
Software Profit Streams® Book

Profit Streams® Podcast
The Profit Streams® Podcast guests are deep experts in business models for software and software-enabled solutions, Agile product development, pricing and licensing, packaging and positioning, and decision making patterns. This is for business leaders, product managers or innovators growing a business.
Horizon strategic portfolio management




